Brand Mission
Fielden’s mission is to make natural animal nutrition simple, trusted, and accessible — helping families raise healthier animals and create a better farm life.
Origin
In the United States, more and more families are re-embracing a way of life that is closer to nature: raising a few chickens in their backyard, harvesting fresh eggs every morning, experiencing farm life up close, and strengthening their emotional bond with the land.
The healthiest chicken flock is often the one that is closest to natural living. But now the chicken nutrition supplement market is full of large-scale industrialized chicken feed products and their forgettable packaging. The question is, how to provide our chicken flock with more natural, comprehensive, and high-quality food to ensure their vigorous growth. To this end, we founded Fielden, which is based on this problem. We are building a trustworthy natural nutrition brand for backyard chicken families, small farmers, and users who want to return to a natural lifestyle in the United States.
Fielden, it has never been a pet food company, nor a brand that sells insects.Fielden is built on the belief that farm life should be natural, genuine, and truly restorative – for your pets and for you.
What is "Fielden"?
When you hear the name Fielden, you naturally associate it with fields, farms, nature, and countryside. It brings a feeling of warmth - standing on the thick earth, gaining true knowledge, living in the wilderness, and returning to sincerity. It is neither a name of a cold pet food nor a brand that simply sells insects. Fielden was born in the true pulse of the farm. We rest under the porch, work in the backyard, and listen to the earth's most primitive breath by the food dispenser.
Why Choose "Fielden"
Brand Vision
To inspire a new generation of farm living through natural nutrition, trusted quality, and a deeper connection between people, animals, and nature.
Brand Philosophy
Fielden believes that natural nutrition creates healthier animals and a better farm life. Through simple, trusted, and thoughtfully crafted solutions, we help families build a stronger connection with the animals they care for.
Brand Values (Five Core Values)
Natural
We hand-select every ingredient to ensure it comes from nature, not a lab. No fillers, no artificial shortcuts, just clean nutrition your flock can trust.
Specialty
We carefully source specialty ingredients chosen for their quality and purpose. Every ingredient has a reason to be there, helping your flock get the balanced nutrition they need.
Practical
We design our products to fit naturally into your everyday routine. Straightforward directions and easy-to-use formulas make feeding simpler, so you can spend more time caring for your flock.
Reliable
We believe you should always know exactly what you’re feeding your flock. That’s why we use clear labels and honest information, with no confusing claims or hidden surprises.
Care
We’re here to support you with thoughtful products and help you can count on. From our team to your farm, everything we do is guided by genuine care for you and your flock.
